Hook Point

VERSE 
G                             Em                       C                G

In our three-second world, people are scrolling so fast 

G                       Em                       C                D

I had your attention but in a moment it passed 

Most people's ads aren’t clever and their message gets lost 

Connect with your audience to get yours across

CHORUS

                                      C                 

That's why you need a hook point

                               D

A headline like a setpoint

                                   C                        D

That reaches out and pulls your reader in

Gotta have a hook point

Or you'll only disappoint

Yourself and your viewers and your friends

VERSE

We're seeing thousands of messages every hour of every day

But stand out with a twist by changing just a small way

Like the writer who added four words to an old beggar's sign:

G       C               Em     G

"It is spring but - I am blind"

CHORUS

That's why you need a hook point

A headline like a setpoint

That reaches out and pulls your reader in

Gotta have a hook point

Or you'll only disappoint

Yourself and your viewers and your friends

MIDDLE 

Am

With an image or an insight

G

An idea or some text

F

With added personality

Em

To grab their interest

Mock it up and test it

Try to find the best bit

Simplify the concept

Til you find what really works

MIDDLE

CHORUS

Got a hook point

A headline like a setpoint

That reaches out and pulls your reader in

Gotta have a hook point

Or you'll only disappoint

Yourself and your viewers and your friends

OUTRO [Strummed once]

G                             Em                       C                G

In our three-second world, people are scrolling so fast 

Em           C                      D        G

I had your attention but it didn't last